The 16th season of the Indian Premier League has started from 31 March 2023. The fever of the cricket festival ipl2023 season has reached its peak all over the world including India. The Tata Group has taken the rights for the 2022 and 2023 IPL seasons. This article will help you a lot to know about the media rights of ipl2023. Because along with watching IPL matches, it is also very important for you to stay updated with all the information related to it. Read this full article till the end to get a clear idea about IPL Tata Group Rights.

Tata Group Takes the Rights for the 2022-2023 IPL Seasons

Tata Group is a famous and important business tycoon in India, this group works in many other sectors including hospitality, steel and automobile. The group has now forayed into the world of sports by bagging the media rights for the next two seasons of the IPL, 2023 and 2024. The move has generated a lot of interest among cricket fans and trade analysts.

History of IPL Media Rights

The broadcast and digital rights of the IPL league are put up for auction every few years. With the auction for IPL season 2018-2022 fetching an astonishing Rs. 16,347.5 CR, the media rights for IPL are a rich economic prospect. Rights are divided into several groups including television, internet and mobile.

Implications of Tata Group’s takeover

The purchase of the broadcast rights of the IPL by the Tata group has significant consequences for the league and the business sector as a whole. Some of these results are included below:

Tata Group’s entry into sports

The acquisition of IPL media rights by the Tata group marks the group’s entry into the sports market. The deal will not only help the group broaden its portfolio, but will also help it engage a new set of consumers.

Increased competition in the IPL media rights market

The acquisition of the IPL media rights by the Tata Group has intensified this competition in the media rights market. The Tata group will now fight it out with other media giants like Sony Star India and Pictures Networks to get the IPL media rights.

Boosting the brand value of IPL

With the Tata group buying the IPL media rights, the brand value of the league can be expected to increase further. The brand value of the league will help attract new marketers and sponsors.

Impact on the business of Tata Group

The acquisition of IPL media rights by the Tata group is also expected to benefit the group’s business. Exposure to new consumers through IPL will help businesses expand into new areas and sell their existing products and services.

How to watch IPL live for free

Cricket fans need to install the JIO Cinema app on their Android mobile phones, smart TVs, or simply visit the JIO Cinema website to watch on a computer. The app will allow users to login by entering their phone number and entering OTP. And then after you have done so much, you can watch live IPL for free.

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Conclusion For Tata Group Takes the Rights for the 2022 and 2023 IPL Seasons

The acquisition of the IPL broadcast rights for the 2022 and 2023 seasons by the Tata group is a historic moment in the history of the league. With this decision, it is an important step in the field of league and business. It will be interesting to see how the Tata group uses its expertise in digital media and technology to enhance the match viewing experience for cricket fans around the world during the IPL.